After watching Polaroid, one can easily say that it would seem overly familiar and that is perhaps due to the plot being lifted from numerous other horror movies. That being said, if one is simply looking to fill a couple of hours with a bit of horror that is not so much as challenging as it is entertaining, this one will do the trick.
It all centers around a Polaroid camera that happens to be possessed and once a picture is taken, the subject of said picture will find themselves dead soon enough. Taking elements from The Ring, Pulse and more, the film is heavily clichéd at this point in time and yet it is almost like a comfort food, something one can watch and know what is coming but find enjoyable nonetheless. The plot device draws loner Bird Fitcher into a group of people who all used to be close friends together as one by one, they start dying off due to her taking a picture at a party. It turns out to be a race against time as the creature that inhabits the camera starts to remove players from the board and Bird must discover the why of it all and just how it is that she might put a stop to it all before it is too late.
Starring Kathryn Prescott of Skins fame, she takes the lead of heroine and final girl and does a good job of the material. She leads a cast made up of Tyler Young, Samantha Logan, Keenan Tracey, Priscilla Quintana, Javier Botet and Mitch Pileggi as the local sheriff and they do not lack for talent. The only thing that lets them down is that self-same material that offers nothing new in the slightest and that is what hurts this film the most. The special effects were good and there was a fair amount of blood and scares to be had, yet it was somewhat unfulfilling and that would balance it all out to make for a film that was neither poor nor anything better than all right.
Polaroid is like a Hallmark Christmas film, a movie one has seen a million times before but one that is still somehow appealing otherwise if one should catch it.
3 out of 5