I enjoy BoA.  I think she has some pretty great songs which are usually really well done like Hurricane Venus and Only One, among others.  She has the talent and the looks, she is able to sing in multiple languages, has the acting chops and can dance pretty good.  This song on the other hand, reminds me of a Kylie Minogue track from the 1980s.  Is it terrible? No, it is not.  But of all the songs that she could have recorded, this should not have been one.  Perhaps you have to be in the mood for that type of music, and I have not been in the mood for it since I was a child.  Hopefully the next one will be more current.